The clinical trial was not meeting enrollment goals. It had been scheduled for an August during the summer Olympics, with hopes that clinical trial participants would be willing to stay put at the clinic for the required 10 days and nights with no visitors and be content to watch TV.

Although this particular hook didn’t work, let’s appreciate the thought given to what the potential clinical trial enrollee might respond to. We need more of that. The folks at the National Institute on Aging are working along these lines with their open call for ideas to boost clinical trial enrollment. Visit and be inspired by the many suggestions to boost participation in clinical trials.

Some of my favorites include “Yelp for trials,” solving transportation barriers, being more strategic about marketing, and establishing best practices for recruitment.

What’s key is to move from idea sharing to actual attempts to do things differently, because statistics show just how much innovation is needed in clinical trial recruitment.

A recent executive summary published by the FDA stated that 19% of clinical trials listed on in 2011 were closed or ended due to insufficient enrollment.

Having solved low enrollment through some innovations of our own, Tetra is passionate about embracing new ways of bringing new medicines to people who need them. Be sure and let the National Institute on Aging know your own ideas; they’ll be taking suggestions until April 30, 2018.